Partner and Technology Lead Cory Clarke will lead a discussion at SXSW Interactive for the second consecutive year. This time, his panel will explore a new landscape in the marketing world: Business to Automaton marketing. Prior to his presentation at the conference, we were eager to learn more about this somewhat sci-fi topic.
As CME Group’s agency of record, VSA is proud to have a uniquely strong relationship with the world’s leading stock exchange brand. Partner and Client Engagement Lead Jeff Walker of VSA and Anita Liskey, Managing Director of Corporate Marketing at CME Group, sat down with AdForum to shed light on what has kept this partnership strong since it began in 2006.
The #1 Amazon seller provides a straightforward guide for marketers to move beyond building brands to activating them. Rosen and Minsky unify each discipline of marketing through compelling strategies that form a more seamless path to purchase for today’s fragmented marketplace. Following the book’s release, we decided to sit down will William Rosen to learn more.