The #1 Amazon seller provides a straightforward guide for marketers to move beyond building brands to activating them. Rosen and Minsky unify each discipline of marketing through compelling strategies that form a more seamless path to purchase for today’s fragmented marketplace. Following the book’s release, we decided to sit down will William Rosen to learn more.
VSA client Sappi North America earned its share of recognition at the 2016 Pulp and Paper International Awards for the paper company’s haptic and Holiday Kit campaigns. The Holiday Kit, which consisted of various festive gift wrappings, took home the award for “Innovative Printing & Writing Campaign” in the “Bringing Paper to Life” category.
More and more companies are embracing design-thinking, and many business schools recognize the need to prepare their students for this environment. This Fall, several VSAers are co-instructing the Cohort Leadership Program (CLP) at NYU’s Stern School of Business. In this required course for all freshmen at Stern, CLP teaches business leadership through the lens of design-thinking.
VSA’s Project Management Practice Lead, Carolyn Frazier, talks with PM Network Magazine about her role at VSA and how her team implements design-thinking principles to create strong work for their clients. See how this unique playbook helps her team of 34 project managers transform ideas to reality.
In the third and final installment of VSA’s “____ on Brand” series, Cargill’s Vice President of Global Marketing Paul Hillen shares insight on what brand value truly means for businesses. Take a look to see how Cargill has set the bar for brand value through strong stakeholder relationships and industry thought leadership.