VSA is welcoming 2017 with several leadership changes, including the appointment of William Rosen as CEO and Curt Schreiber as the first-ever Chief Design Officer and President. Dana Arnett, previously CEO at VSA Partners, will move to hold a new position as Vice Chairman and Founding Partner.

The #1 Amazon seller provides a straightforward guide for marketers to move beyond building brands to activating them. Rosen and Minsky unify each discipline of marketing through compelling strategies that form a more seamless path to purchase for today’s fragmented marketplace. Following the book’s release, we decided to sit down will William Rosen to learn more.

VSA client Sappi North America earned its share of recognition at the 2016 Pulp and Paper International Awards for the paper company’s haptic and Holiday Kit campaigns. The Holiday Kit, which consisted of various festive gift wrappings, took home the award for “Innovative Printing & Writing Campaign” in the “Bringing Paper to Life” category.

Partner Curt Schreiber and Associate Partners Karen Semone and Hugh Allspaugh will have the honor of judging the 2017 North American Effie awards. In anticipation of the competition, we sat down with them to get inside the mind of a prestigious Effie’s judge.

In the latest Adweek, VSA sheds light on the 30-year transformation from design shop to full-service agency. Read the featured piece to see how our design-driven nature has helped VSA stay grounded while growing with the changing landscape of the marketing world.

More and more companies are embracing design-thinking, and many business schools recognize the need to prepare their students for this environment. This Fall, several VSAers are co-instructing the Cohort Leadership Program (CLP) at NYU’s Stern School of Business. In this required course for all freshmen at Stern, CLP teaches business leadership through the lens of design-thinking.

VSA’s Project Management Practice Lead, Carolyn Frazier, talks with PM Network Magazine about her role at VSA and how her team implements design-thinking principles to create strong work for their clients. See how this unique playbook helps her team of 34 project managers transform ideas to reality.

In the third and final installment of VSA’s “____ on Brand” series, Cargill’s Vice President of Global Marketing Paul Hillen shares insight on what brand value truly means for businesses. Take a look to see how Cargill has set the bar for brand value through strong stakeholder relationships and industry thought leadership.

Each autumn, thousands of aspirational designers gather at the national AIGA Design Conference, seven of whom will compete for the title of Command X champion. This year, VSA’s CEO Dana Arnett will join the judges panel in search of the next winner of this renowned design competition.